How Bravantic used Creatio
to unify sales management across multiple group companies in 6 countries with multi-currency consolidation in Euros
Industry: Information Technology and Digital Services
The Bravantic group operates internationally through several companies distributed across 6 countries, managing operations in different currencies and with distinct business structures.
I The challenge
In line with its growth strategy based on an acquisition policy, the group began to operate with multiple ERPs distributed across various companies and geographies.
The main challenge was to integrate different systems and create a consolidated view of the group's commercial operations. This was further complicated by intercompany transactions between group entities.
Key Business Needs
Consolidated visibility of the group's operations in Euros
Import and validation of proposals from
Excel files with a massive number of items
Representation of intercompany customer-supplier relationships in the CRM
Key Challenges
- Employees may perform roles across multiple group companies
- Very short implementation timeline
- Complex historical data migration;
- Absence of a 360º view of customers, products, and logistics processes
- Multi-currency consolidation requirements
- Frequent business process changes with direct impact on applications
The lack of standardization impacted the quality and efficiency of day-to-day operations.
I The Solution: CRM Creatio
With the implementation of Creatio, Bravantic successfully centralized and standardized the commercial management across all group companies within single platform.
group companies collaborating on the same platform
countries with different currencies consolidated into Euros
currencies
Centralized Product Database
- Centralized and always updated product information
- Standardized procedures across group companies
- Faster operational execution
- Significant reduction of errors
- Real-time dashboards for monitoring operations
Fewer errors. Faster execution. Consistent decisions.
Proposal validator in Excel
- Consistent catalog structure enforcement
- Faster proposal creation and validation
- Reduce operational errors
- Improve the quality of imported information
Key Integrations
Creatio was integrated with critical business platforms:
- PHC (now Cegid) – invoice generation across six countries
- VAT Validator – automatic validation of European VAT numbers
Result: A single, multi-currency view of commercial operations across multiple countries.